the second
coffee problem.

swap the refill for a matcha.

most of us didn't have an energy problem. we had a coffee problem. the second cup that doesn't do what the first did.

NOOSH sits in that slot. ceremonial matcha, oat milk, not another espresso. hugo said it better: swap the refill, keep the ritual.

the first coffee still does its job. the second one is habit. that's when the afternoon disappears.

swap the refill. 80mg in a matcha latte, and you still taste the rest of the day. keep the espresso for when you actually want espresso.

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