matcha
101.

the basics, without the jargon. what it is, where it comes from, and why it's in every can of NOOSH.

what is matcha?

green tea leaves, grown in the shade and then stone-ground into a fine, bright green powder.

with brewed green tea you steep the leaves and throw them away. with matcha you whisk in the whole leaf, so you drink all of it.

it's the top grade: young leaves, ground fine enough to drink on their own. smoother and brighter than the culinary grades made for baking.

every can has 2.4g of ceremonial-grade matcha, from japan.

a can has about 80mg of caffeine, roughly the same as an espresso.

same lift, different ritual. a matcha latte instead of another coffee.

ceremonial-grade japanese matcha, blended with oat milk and a whisper of natural agave.

dairy-free, ready cold, no whisk required. simple ingredients, beautifully made.

2.4g

ceremonial matcha

80mg

caffeine

240ml

per can

dairy

does it taste like grass?
good matcha tastes fresh and a little savoury, not bitter. the oat milk rounds it off, and the agave keeps it softly sweet.
when should i drink it?
whenever you'd reach for a coffee: first thing, the 3pm slump, before the workout. best served cold, straight from the can or over ice.
how much is too much?
each can has about 80mg of caffeine, so treat it like an espresso.